While TikTok CEO Shou Zi Chew tried to reassure representatives about the app’s impact on minors, referring to several features like the ineffective screen time controls, Chew was also clear on his stance that parents are mostly responsible for how their children use the app. So, launching a Gen Z-focused app in the current climate, especially given yesterday’s TikTok Congressional hearing, is certainly notable. Sixty-one percent of respondents admitted to doing a social media detox. Zigazoo claims to provide a “nontoxic” environment for Gen Z consumers as many users become put off by other social media platforms where toxicity thrives, infested with unrealistic beauty standards, cyberbullying and content that may not be age-appropriate.Īccording to a study by the consumer and business insights research group ORIGIN, 48% of Gen Z participants said social media makes them feel anxious, sad or depressed. A big goal for me is to have fun and make entertaining art without the fear of negative comments or trolling, and Zigazoo provides just that! I’m so excited to be part of the initial launch, and can’t wait for you to see all the fun we have!” “I love the idea of being able to add organic content to a platform whose ultimate focus is to create a safe space for my generation. “I was drawn to Zigazoo because they are creating a positive community,” Haverda said in a statement. Wright will also get a channel, as will Callie Haverda, who plays Leia Forman on “That ‘90s Show.” For instance, TikTok creator Hannah Kosh, known for her pop culture and celebrity gossip videos, will have a channel dedicated to entertainment news. The content ranges from dance and music to fashion, gaming, memes and more.Īdditionally, Zigazoo will launch entertainment channels where creators will lead the content. To start, there will be a select group of creators on Zigazoo, including the cast of the Netflix reboot “That ‘90s Show,” an array of popular TikTokers like Hype House member Jack Wright, Alana Clements, and Nick Bencinvengo, as well as various Gen Z actors like “Girl Meets World” actress Ava Kolker and “Walker” star Kale Culley. On Zigazoo Kids, only verified creators and brands can make a Vibe video. Other new features available on the Gen Z app include searchable music and trending sounds, as well as allowing all users to make a “Vibe,” which is a video that users can respond to.
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